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Buffer is a social media management platform that allows individuals and businesses to schedule and publish content across various social media platforms. It was founded in 2010 by Joel Gascoigne and Leo Widrich and has since grown to become one of the most popular tools in the social media management industry.

The main purpose of Buffer is to simplify the process of managing multiple social media accounts. With Buffer, users can connect their accounts from platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and schedule posts to be published at specific times. This eliminates the need for manual posting and allows users to plan their social media content in advance.

One of the key features of Buffer is its scheduling functionality. Users can create a posting schedule for each of their connected social media accounts, specifying the days and times they want their content to be published. Buffer then automatically publishes the posts according to the schedule, ensuring a consistent and regular presence on social media.

In addition to scheduling, Buffer also provides analytics and insights to help users track the performance of their social media content. Users can see how many likes, comments, and shares their posts receive, as well as the reach and engagement rates. This data can be used to measure the effectiveness of social media strategies and make informed decisions about future content.

Buffer also offers a feature called "Buffer Reply," which allows users to manage and respond to comments and messages across different social media platforms from a single dashboard. This streamlines the process of engaging with followers and ensures that no messages are missed.

Another notable feature of Buffer is its content curation functionality. Users can discover and share relevant content from other sources within the Buffer platform. This helps to keep social media feeds active and diverse, even when users don't have original content to share.

Buffer is available as a web-based platform, as well as mobile apps for iOS and Android devices. This allows users to manage their social media accounts on the go and stay connected with their audience at all times.

In terms of pricing, Buffer offers both free and paid plans. The free plan allows users to connect up to three social media accounts and schedule up to 10 posts at a time. Paid plans start at $15 per month and offer additional features such as increased posting limits, advanced analytics, and team collaboration.

Overall, Buffer is a powerful tool for managing social media accounts and streamlining the content publishing process. Its scheduling, analytics, and content curation features make it a valuable asset for individuals and businesses looking to establish a strong presence on social media platforms. Whether you're a small business owner, a social media manager, or an influencer, Buffer can help you save time and maximize the impact of your social media efforts.